Siti Alwaniza: corperate Identity

CORPORATE IDENTITY

corporate identity is Combination of color schemes, designs, words, etc., that a firm employs to make a visual statement about itself and to communicate its business philosophy. It is an enduring symbol of how a firm views itself, how it wishes to be viewed by others, and how others recognize and remember it. Corporate identity is sensory-experience conveyed by things such as buildings, logo, name, slogan, stationery, uniforms, and is largely unaffected by its financial performance and ups and downs in its fortunes. Corporate-identity is either strong or weak (not positive, negative, or neutral like a corporate image) and is more or less permanent unless changed deliberately.

EXAMPLE

TRYING

SKETCH

Using Adobe Illustration

Task 1

COSMETIC

RESEARCH

Cosmetics are new ways to express themselves, cosmetics played a really big in the progress of the ancient civilization to the modern way of life. Cosmetics help us change the way a person's appearance.

The ancient Egyptians discovered the healing ability of perfume. From there, the cosmetic industry they rise higher to the point where it became integral part of their religion. Cosmetics, almost everyone using oil, eyeliners, and similar products to enhance their appearance. So there is a resistance in Greece and Rome.

In Rome, there was a period When women were considered beautiful if they don't wear cosmetics. This leads to price inflation, and some wealthy women managed to gamble big on expensive cosmetics fortune from India and the Middle East.

In other civilisations, cosmetics also received the same hard treatment from time to time. In china for example, those ordinary shares have been exercised if they are caught wearing nail in public (which is only the privilege of the rich), and in Japan, Noble women are prohibited from walking in a public place without full body cosmetic treatments.

EXAMPLE LOGO